The Usual Problem
Do your website visitors read the Home page and then leave without completing your webform? This is the usual problem. Stop this now by implementing these 6 tweaks to your website immediately.
You’ve developed your content marketing strategy, planned your publishing schedule and honed your writing skills. You need to do this to drive a ton of relevant traffic to your website.
For some reason though, conversion rates are low. This can be one of the most frustrating challenges content marketers face, and it’s often the last piece of the puzzle to be considered. There are many reasons why website visitors might not be taking the actions you want them to take. There could be something fundamentally wrong (such as no demand for your product), but usually it takes just a few tweaks to give conversions a shove in the right direction.
Here are six ways you can optimize your conversion rates right now.
1. Offer a valuable lead magnet and write a compelling call to action
Offer valuable content that solves one problem for FREE in exchange for the reader’s email address. Explain what the value is and deliver it in a downloadable format (free reports, software, resource lists are proven to work well). Make it irresistible to download.
Instead of using dull CTAs such as “sign up” and “click here,” you should opt for more creative and original choices that speak your customers’ language. Bold CTAs are more stimulating while also prompting an immediate response.
It’s also a good idea to focus the CTA on the value the prospects will receive. Saying “get your free report” is more effective because it highlights what value the customer will gain.
Something as simple as the size or color of your call to action also can have a profound effect on conversions. Using a color that is different from your standard palette could do a brilliant job of drawing attention to the CTA button.
2. Add click triggers
Click triggers are bits of text that reassure visitors about their decision. It’s likely that some prospects will hesitate or doubt your offers, and click triggers could provide the little nudge they need to take the desired action.
Click triggers can generate trust in the vital moments running up to a conversion. They include: