Most SEO firms only focus on SEO. But here are the stats: •77% of marketers will increase their content production •91% of B2B marketers use content marketing •46% of marketers will increase their spending on SEO and SEM •54% of marketers think that use of SEO will continue to grow. […] Read more »
You saw in our recent blog the 6 SEO tactics you need to employ to boost your online presence and sales. But ranking well in Local Search is vital for smaller businesses and those with a geographical client base, yet the associated ranking factors differ greatly from those of national […] Read more »
You know that Search Engine Optimization (SEO) is important to the success of your business. It should be a priority for you from the moment you start building your website. It can make or break your online presence, which is how most people find out about their newer and most […] Read more »
These videos are created by applying software to still photos to turn them into videos. PepsiCo has used them to launch products and they were very successful. Split testing between a still photo ad and the video ad resulted in a 75% higher click through rate (CTR) and 51 times […] Read more »
We have urged you previously to advertise with Adwords and Facebook Ads. You need to measure the results to optimise your ROI by using METRICS. Measuring the impact of your marketing will always be paramount to your business’s success. Some of these metrics will be familiar to seasoned marketers: the […] Read more »
Google developed Adwords about 17 years ago and it has now become huge because it is so effective in enabling advertisers to reach a high spot on page 1 of search for their keywords which then converts to sales. Every dollar spent on Adwords generates $2-20 of sales on average […] Read more »
Content marketing has quickly surfaced as one of the most important digital marketing strategies, so what should that mean for your company’s marketing budget? Since every company is different and wields a unique marketing approach, there is no definitive answer. That said, content creation should never be an afterthought. If […] Read more »
Conversion Rate Optimisation (CRO) relies on improving the user experience and removing any obstacles that prevent customers from taking the action you want them to take – whether that’s making a purchase, filling in a form or getting in touch. Getting your website to convert traffic into potential customers is […] Read more »
Do you have a social media strategy? How well are you integrating your social media strategy into your overall marketing and do you know what is working? In a survey by Duke University’s Fuqua School of Business many CMOs didn’t know how well their social media strategy effectively linked to […] Read more »
Pay Per Click advertising can be challenging for several reasons. You may have a competitor who is tough to beat, or a small budget that restricts what you can do. In this article, Adzooma, the online advertising platform for small business, offers tips and looks at some tactics you can […] Read more »