Convert Visitors to Sales

When you DO get visitors, what happens to them? Sadly, not many convert into leads or sales. Why? Because conversion to a sale requires a lot of follow-up and nurturing – most people take up to 7 touches before they buy. Most businesses give up after 2-3 touches because they would need an army of employees to convert all leads to sales.  But it shouldn’t be like that.

What is needed is a SYSTEM that converts your visitors into leads and then sales. The SYSTEM takes care of each step automatically to ensure leads are generated from visitors and then converted to sales.

We assist you to grow your sales by implementing an AUTOMATED SYSTEM to generate leads, capture them into an auto-responder system, nurture them with email and post campaigns until they convert into a sale, maximise your customer base and measure the results at each stage. Automation of the system is the only way to implement the processes and achieve the results.

For a SYSTEM for your business, Contact Us now – call us at (027) 489 5009 or email us at chris@pattersondigitalmarketing.com.

The components of the SYSTEM solve a number of lead problems for businesses:

Website visitor generation
Problems – Website not found, need more leads and customers
Solutions – Content marketing, web design, local marketing, blog, paid ads

Lead capture
Problems – No prospect info, don’t know my leads
Solutions – Landing pages capture prospect info into an auto-responder

Lead nurture
Problems – No prospect follow-up or bonding
Solutions – Automated email campaigns, Remarketing

Sales conversion
Problems – Low sales conversion, bad reputation
Solutions – Social media, testimonial marketing

Maximising your customer base
Problems – No repeat customers, no referrals
Solutions – Referral campaigns, reactivate customers, loyalty & retention apps

Measuring your processes
Problems – Don’t know what is working
Solutions – Monster Metrics, auto-responder data, quarterly brand expansion score

Lead generation

  • All your content and marketing effort should be leveraged into one Circle of Leads that unifies content and leads and feeds them into a Lead Funnel on your website. Your Lead Funnel compiles a database of leads and you create even more leads by emailing your database with new posts, videos and blogs to your Facebook.
  • Our services boost your leads from the 5 media channels:
    Organic search – web design, SEO, Content Marketing, Facebook, Local Marketing
    Referrals – Content Marketing grows Referral Leads 4-5 times more than anything else
    Social media – Facebook, YouTube, Google+, Twitter, Online Reputation Management, clients
    Direct – PPC, Facebook ads, Remarketing
    Paid Ads – PPC, Facebook ads, Remarketing
  • Content marketing is essential to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more leads from Referrals to your website and more sales to your business. The cycle goes on and on. Content should be leveraged through several media channels to create a circle of leads that is directed to your lead funnel.
  • When you have optimised your lead generation capability, to grow your leads further, you need to do an email product launch to your customer segments giving them an offer they can’t refuse
  • You should use PPC ads and Facebook ads to put your products and brand in front of searchers in Google and on Facebook. This will give you instant leads.

Lead Capture

  • You need to know who is viewing your website info – offer as a lead generation magnet a valuable Free Report giving them a solution or desire they are searching for – it could be entitled (say) – “The 7 things you need to avoid when you buy a new (your product)” – and ask for their email address and when they submit this, they will automatically get the Free Report – this is a Landing Page and the email addresses (leads) go into a Lead Funnel database and you can start an email nurture campaign to them. We can show you examples of this. This step and the following nurture steps are SO IMPORTANT. You must market your Landing Page using Facebook ads.

Lead Nurture

  • After your new leads get the Free Report, you should email and post your product offer twice per week until they buy and you should automatically email them other useful tips about your product and do weekly postcard campaigns – it takes up to 7 touches for people to buy – if you don’t follow-up, you’ll never convert them to a sale
  • PPC and Facebook Remarketing puts a banner ad on the websites that searchers (who visited your website but did not purchase) use so you are constantly in front of them – this is very powerful and is frequently used by marketers.   Remarketing can triple sales.

Conversion to a Sale

  • All the leads in the world are useless unless they buy your product.
  • Social media – Facebook and Google Social Dominator – offers prospects social proof and reviews that are important to buyers and helps them convert – our Google Social Dominator product will get you sales from month 2 from all the leads inside Google+, YouTube and Blogger.

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