Google Adwords is Essential to Maximise Your Sales

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Google developed Adwords about 17 years ago and it has now become huge because it is so effective in enabling advertisers to reach a high spot on page 1 of search for their keywords which then converts to sales. Every dollar spent on Adwords generates $2-20 of sales on average […] Read more »

13 Best AdWords Money-Saving Tips….Ever!

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Make your ad spend go further For advertisers large and small, PPC and digital marketing often comes down to making less money go further. Even the most experienced advertisers constantly look for ways to optimize their campaigns and save money, and for many small businesses, saving money on PPC can […] Read more »

5 Big Changes Coming to AdWords

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Google Continues to Emphasise Mobile First For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile […] Read more »

Start Using Google’s Adwords Customer Match Now

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Targeting Custom Audiences In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses. This will […] Read more »

Alert! 10 Alarming Signs You Need Help with Adwords

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#1: Your Account Is Disorganized This is the number one red flag that the Adwords struggle is real. Tackling a mess of an account structure can be quite the task. So, what are the easiest ways to identify that your account structure needs major renovations? Overstuffed Ad Groups: Do you […] Read more »