You Must MARKET Online to Grow Your Business
We are primarily online or digital MARKETERS. We do build mobile-responsive websites that we fully optimise for MARKETING. But Content Marketing supported by our SEO Plus and Brand optimisation is our main product that enables you to MARKET online.
We have other services such as local marketing, social media optimisation, pay per click marketing, Facebook marketing, web design (over 2,000 websites pa) and online reputation repair.
We actually want to do your online MARKETING for you – we optimise your website compliance for a start, then optimise your online brand by creating social media accounts for you followed by Content Marketing where we design, write and publish monthly campaigns in all the media channels. This will yield many more visitors to your site. There is no other way to maximise your visitors.
On average, our work grows website visitors by 80-400% pa. Do you have this growth planned for your business? With our MARKETING campaigns, we can make this a reality for you.
Case Study – Cosmetic Surgeon Boost Online Visitors by 900% in 6 Months
Here is a case study of a US cosmetic surgeon’s huge growth in monthly visitor numbers after 6 months of SEO work and online marketing that boosted its online branding and presence which resulted in increased clients and achieved its business growth goals:
Primary directory presence – increased from 3 to 50 – 1667%
Top social media accounts – increased from 2 to 10 – 500%
Top blog accounts – increased from 0 to 5 – 500%
Top social sharing accounts – increased from 0 to 10 – 1000%
Moz page score – increased from 23% to 95% – 413%
Indexed pages of website (Google) – increased from 214 to 471 – 220%
Back links to website – increased from 61 to 287 – 470%
Keyword visibility quantity – increased from 24 to 219 – 917%
Monthly impressions – increased from 100 to 1400 – 1400%
Third party references ranking – increased from 9 to 68 – 756%
Number of Monthly Visitors – increased from 114 to 1020 – 900%
Note: The back-links and indexed pages were quite high and the website was poorly optimised at the start and the results took off when fixed through the SEO and marketing work. The brand expansion work through all the external third party sites has resulted in a huge increase in Monthly Visitors.
You can now achieve this too with the same world class SEO and content marketing campaigns done for the Cosmetic Surgeon.
Read more on this on our blog at: http://pattersondigitalmarketing.com/cosmetic-surgeon-boosts-online-visitors-by-900%-in-6-months/.
We Expand the Reach of Your Brand and Boost Your Visitors & Leads
People search for a business via many online sites (50 or so) – not just for its website via search engines. All these sites together comprise the online presence or brand of the business, not just its website. They all contribute many visitors to a business and our SEO work targets visitors from all these sources. That’s why we’re focused on online visitors, rather than on search engine rankings.
We set up and optimise your business’s total online brand network (total online presence) to maximise visitors to it. You need to seek out all those other visitors trying to find you on other third party sites.
Your brand can be seen in 5 media channels – referrals, social media (Facebook, Google +, YouTube, Twitter, Pinterest), search, direct and paid ads. Most businesses rely on search (and not well – mainly invisible). We use our Services to maximise your visitors from these channels:
Referrals – SEO, blogs, Google + Local, Local marketing
Social – Facebook, YouTube, Google +, Twitter, Pinterest, Online Reputation Management, clients
Search – mobile-responsive web design, SEO, Content marketing, Facebook, YouTube, Local
Direct – PPC, Facebook ads, Remarketing
Paid ads – PPC, Facebook ads, Remarketing.
This extra reach will enable you to receive so many more website visitors that your sales will boom.
Referrals – If your website gets a lot of referrals, this means that people are reaching your website via external websites that link to yours. You could be getting these visitors from online directories your website is listed on. They could also come from national or regional news sites, or news sites in your industry that have picked up your press releases or content and have placed links in their stories to your website. People could also be reviewing or recommending your business, products, and services by putting links to your website on their blogs. Lastly, people could be talking about your brand and linking to your website in online forums.
Social Media – Your social visitors come from your social media accounts, such as your LinkedIn profiles and posts, Facebook profiles and posts, your YouTube and Google + searches and your Twitter profiles and posts. Alternatively, social media users may have shared some of your content on their profiles or may have linked to your website via their comments.
Search – You get branded search queries from the major search engines. Branded search queries are search queries that contain your brand name, company name, product or service names and any terms or phrases that are associated with your business. Branded search queries indicate that people recall your brand name. Branded search queries also indicate that people are interested in your business and are trying to look for your business in the major search engines.
Direct visitors – They type your web address directly into their browser. This may come from people who saw your traditional ads — such as your print ads in newspapers and magazine, your billboards, or your brochures and flyers. Your direct visitors may be the result of your online marketing campaigns. People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link. Or you made such an impact on them when they were browsing your website — with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address to their colleagues, friends and family.
An increase in your direct visitors indicates that your brand reach has expanded beyond links, search engine results and referrals. An increase in your direct traffic also indicates that you are now getting word of mouth referrals and that your brand is being remembered by customers and prospects.
Paid visitors – respond to clicks on Pay Per Click (PPC) ads. This can be from Google Adwords or Facebook ads – and clicks from Remarketing banners. How well are your ads performing? Are they giving you the visitors you need? Or do you need to take action to improve their performance?
Online marketing and branding is not just about dominating the online world; neither is it just about dominating search results. It is about winning the hearts of your target market.
Read more on this on our blog at: http://pattersondigitalmarketing.com/is-your-brand-fully-exposed-online-and-building-momentum-in-your-customer-segments/.
We Start with SEO and Add Suitable Services
Our SEO work is world-class. Our keywords, content and analysis result in our clients’ websites being found by searchers before their competitors. Most websites don’t contain enough content to attract and satisfy your visitors. You want your visitors to purchase your products but you don’t give them enough information to do so and they leave.
We do full on and off page website optimisation. We also optimise your online presence external to the website – your top 10 directories, top 5 offsite blogs, top 10 social sharing accounts (Reddit, Digg, social bookmarking sites), top 10 social media accounts, top 5 press release accounts, Google + accounts and authorship and others – 50 or so in total.
As part of our off-page SEO, we will write and publish marketing content for you to these third party sites and run marketing campaigns to them to drive more visitors to your website from the third party sites like an offsite blog page, a press release, your LinkedIn account, your Facebook account, Yelp, Twitter and many others. This is really powerful.
Content covers branding, product information, company and industry news, press releases and build competitive back-links to your site to differentiate your business from your competitors, specifically:
• promotional content will contain promos, coupons, sales and current discounts you offer
• we create blog posts that your prospects want to share with their friends
• we create press releases, company updates and industry news that make your prospects more interested in your products and services
• we want your prospects to think positively about your brand
• custom quality content has a positive effect on audience attitude
• we utilise Google+ to improve your overall SEO footprint as the accumulation of G+ authorship credits helps you to rank higher in search
• we ensure everyone knows about new content on your blog or anywhere online
• we ensure that when we publish content about you, your social world will know about it
• we set up accounts for you in the top social media and social sharing sites, the top blogs and the top press release sites
• because of the high quality content we create, we are able to attract natural links
• authority sites are more likely to link back to your site and so pass link juice to your pages
• the more quality links we build to your site, the higher your website will rank, the more visitors you will get which will result in higher sales and profit.
We usually start with a Website Analysis which shows us how to transition from your existing site structure to the new structure to yield really successful results. It also shows what Services to use to build great campaigns.
Read more on this on our blog at: http://pattersondigitalmarketing.com/are-you-truly-customer-friendly-or-are-you-leaving-that-to-your-competitors/.
We Market Your Brand with Monthly Campaigns to Maximise Website Visitors
Content marketing is essential to build your brand online and your sales and business. We establish your brand by setting up your social media, blogs and local directory profiles. Once we’ve designed and optimised these profiles, you can post content and videos and undertake aggressive online marketing. We create unique and entertaining content on a monthly basis that is used to expand your website’s total indexed pages as well as sharing that content via social media and blogging outlets so that even more visitors are attracted to your website. Marketing Sherpa says the top sources of visitors are SEO 94%, Social Media 85% and Blogging 68%. Your brand will soon be seen everywhere online helping visitors, leads and enquiries flow to your website.
Campaigns start to be effective within a month and build monthly but can take 6 months to be noticeable.
Campaigns are tested and changed to maximise visitor numbers.
Read more on this on our blog at: http://pattersondigitalmarketing.com/build-your-brand-and-sales-with-content-marketing/.
Track Your Visitor Numbers from each of the 5 Media Channels
With real time visitor numbers per page and view time spent shown in our personalised Metrics portal, you can see what marketing actions are working for you, how to improve or optimise your marketing campaigns and website, how to launch successful marketing campaigns and grow your visitors, customers and your sales. Read more on this on our blog at:
Monthly Work Reports
Every month, we send you a detailed Work Report that shows exactly what we’ve done. We have our own internal audit team that ensures our planned work is implemented.
Quarterly Brand Expansion Reports
Every quarter, we meet with you to discuss the actual Brand Expansion Factor achieved and plan the next quarter campaigns.