Fact: 80% of people surveyed had changed a purchase decision due to a bad review they saw online. And with competition tighter than ever, businesses are seeing that Online Reputation Repair is now a necessity. Don’t let bad reviews and comments kill your chances of doing business with prospects.
What is Online Reputation Repair?
Your online reputation is important. With prospects searching online to evaluate your business, bad comments and reviews about your business can gravely affect your target market’s purchasing decision. This is why it is critical to monitor your online reputation and take a plan of action to counter and repair any negative material and proactively act to produce positive material about you, your brand, your business, and your products/services.
Why Monitor Your Online Reputation
According to studies, 80% of visitors changed their purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries – or you can use these to your advantage! Online Reputation Repair allows you to respond to negative comments the moment they appear on the Internet. Proactive ORR also allows you to optimize positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.
Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use ORR to give these searchers a great “first impression” online.
Our Online Reputation Repair Services
Our Online Reputation Repair services will maintain your good reputation with:
- Review Building – We will collect and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
- SMO Profile Creation and Optimization – We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimise your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customise your social network account URL in accordance with your branding initiatives.
- Social Media Boosting – This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
- Other services like Research and Analysis, Competitor Backlink Analysis, and Content Generation are part of the ORR effort. We will analyse your current online content and create a customised campaign to best utilise what you already have in place for branding purposes. Based on this analysis, we will create additional blogs and micro-sites to dominate the first page of the search results.
Let Patterson Digital Marketing be your Online Reputation repair company. We will reassure your potential customers by lifting positive reviews to the top of search results for your business. Our services cannot erase all negative reviews but we can use those to your advantage too. Demonstrate your reliability and your interest in your customers by allowing us to respond quickly and effectively to any negative reviews as they are posted. We’ll maintain an on-going conversation with your customers through social media so that they see that you are interested in them as individuals, not just as potential leads – all before they enter your premises.