Why You MUST Use Content Marketing to Boost Sales

Content marketing keeps readers’ attention, improves brand loyalty, generates leads and increases direct sales.  High quality, relevant and valuable information makes consumers more likely to take purchase action.

Why you need to use Content Marketing:

Content marketing costs 62% less than traditional marketing and generates 3 times as many leads as traditional marketing
Content marketing gives consumers control over brand information
66% of people are inspired to seek out a product after reading about it
70% of people would rather learn about a business through articles than through an advertisement
60% of consumers enjoy reading relevant content from brands
82% of consumers feel more positive about a business after reading custom content
70% of consumers feel closer to a business as a result of content marketing
78% of consumers perceive a relationship between themselves and a business using custom content
90% of consumers find custom content useful
57% of people read content marketing articles at least once per month
88% of people appreciate reading about a business through custom content

91% of B2B marketers and 86% of B2C marketers use content marketing
Marketers spend an average of 25% of their marketing budget on content marketing
78% of marketing managers see custom content as the future of marketing
80% of marketing managers consider custom content should be central to marketing work
37% of marketing managers believe that content-lead websites are the most important way to engage customers
62% of businesses outsource their content marketing
68% of people spend time reading about brands that interest them

80% of internet users interact with social media and blogs
59% of B2B marketers consider blogs the most valuable channel
Blogs are responsible for 44% more indexed website pages and 97% more indexed links
Businesses with blogs produce on average 67% more leads per month
87% of B2B marketers use social media to distribute content
60% of B2B marketers use web traffic to measure success.

View the source data – https://www.demandmetric.com/content/content-marketing-infographic.

Start implementing a creative content strategy in your business or you will be left behind by your competitors.

Let Patterson Digital Marketing do this for you.

We write content articles monthly to support your marketing plan using our highly trained copy writers who do considerable research for the articles.  These articles are keywords-optimised and readers click on keywords and go straight to your website or webform to find out more and take purchase action. These readers will never have heard of you nor have searched for you in Google.

We distribute this content on the internet in over 50 websites worldwide to gain maximum worldwide exposure.

We embed the correct keywords in your website to allow readers to get directly to it and complete your webform or email/phone you for further information so they can take purchase action.

We also give our clients our Monster Metrics tracking system which measures your website visitors by source, especially from Referrals from our articles.  This measures visitors by country, page and keyword.  Monster Metrics shows the huge rise in Referral visitors from our Content Marketing. Our clients report a proportionate rise in Sales Revenue as well.

We combine Brand Optimisation with Content Marketing and it is getting really good results for our clients. We have generated up to 400% increases in website visitors for clients and through it, similar increases in revenue and profit.  Referral visitors have generated up to 80% of all website visitors so it is a very important marketing strategy.  And most of these Referral visitors visit your website without even knowing you or searching for you.  Content marketing replaces search and this is why it is so powerful in increasing website visitors.  You can’t do without it.

CALL US on (027) 489 5009 or email chris@pattersondigitalmarketing.com and we’ll get  your Content Marketing going for you.

Chris Kirkham