How is Your Online Reputation? Don’t Ignore It or Use Fake reviews – Manage It Properly


In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows:  86% of respondents […] Read more »

PPC Remarketing Expands Your Brand and Increases Conversion

Remarketing is an advertising method that allows you to serve tailored advertisements to people who have visited your website.  This gives your warm prospects another chance to buy a product they have shown some interest in, even after leaving your website. You can tailor your ads based on your visitors’ behaviour […] Read more »

Promo Prices for June Social Media, SEO and Local Campaigns


Tonight, we’re diverting from our usual informative overviews on digital marketing and bringing to your attention our HUGE pricing discounts for your quarterly digital marketing campaigns.   We’re taking after the advice outlined in the best selling book by Gary Vaynerchuk entitled ” Jab, Jab, Jab, Right Hook” which recommends marketers educate, educate, educate, SELL. Gary offers important advice on […] Read more »

Where SMB’s Need Most Improvement in their PPC Strategy

Small businesses have increasingly turned to paid search—particularly, Google’s AdWords program—to drive in-store and online search traffic. However, according to research by Wordstream, they are wasting nearly 25% of their pay-per-click (PPC) marketing spend due to simple managerial and strategic errors. The search marketing software and services provider found that […] Read more »

Local Buzz Helps Customers Find You Before Your Competitors


Local Buzz Helps Customers Find You Before Your Competitors Local Buzz is the optimisation of local listings and maps in search engines and major sites such as Google+Local, Bing Local, Facebook Places and Foursquare. a fully-optimised local online presence coupled with a strong SEO campaign will put you ahead of […] Read more »

Beyond Local Online Presence: “Local Buzz” is Essential to Keep the Cash Register Ringing for Local Businesses

Local Buzz

Statistics show that an overwhelming 78% of consumers research products and services on the internet before buying locally.  The message consumers are sending local business owners is therefore clear – be visible online or get ready to close shop. A lot of business owners have responded to this message by […] Read more »

Search Engine Marketing is REALLY Content Marketing


Search Engine Marketing is REALLY Content Marketing  How many enquiries do you get from your website? Are you forced to do PPC, TV or radio ads or, worse still, discount your pricing to get sales? Have you had Search Engine Optimisation done to your website? If not, you might as well be […] Read more »