Is your Brand Fully Exposed Online and Building Momentum in Your Customer Segments?

The Benefits of Maximising Your Brand Exposure

There are additional benefits to doing SEO – not just search engine rankings. This is the same for other digital marketing services like Social Media.

There is a much more significant and long-term benefit to doing SEO, Local Buzz, Social Media Optimization, Pay per Click Advertising, Retargeting, Online Reputation Management, among many other online marketing services.

The big benefit is that brand exposure, recognition, recall, and reputation are factors that translate to direct website visitors, returning visitors, customers, and loyal customers.

So you MUST maximise your brand exposure online.

You are in a Constant Race Against your Competitors for Brand Preference and Loyalty

Not maximizing your online marketing efforts could mean your competitors overtaking you and you eating their dust.

Do you want your competitors to win the customers that should have been yours? Just because you didn’t maximise your brand to attract searches and enquiries?

Unless you can see the bigger picture, you may miss opportunities to ramp up your campaigns and exploit avenues where your brand is more effective at connecting with your potential customers. You may miss the momentum of your brand expansion.

The more you expose your brand online, the stronger it gets. And the more you pick up momentum for brand reach expansion.

Where is Your Brand Heading?

You need to expand your brand across the whole online world.

All website traffic comes from the following online media channels. Your brand comprises:
• Referral Traffic
• Social Traffic
• Search Queries
• Direct Traffic
• Paid traffic

Referral Traffic

If your website gets a lot of referral traffic, this means that people are reaching your website via external websites that link to yours.

Where does referral traffic come from? You could be getting this traffic from online directories your website is listed on. Referral traffic could also come from national or regional news sites, or news sites in your industry that have picked up your press releases or content and have placed links in their stories to your website. People could also be reviewing or recommending your business, products, and services by putting links to your website on their blogs. Lastly, people could be talking about your brand and linking to your website in online forums.

Social Traffic

Your social traffic comes from your social media accounts, such as your LinkedIn profiles and posts, Facebook profiles and posts, your YouTube and Google + searches and your Twitter profiles and posts. Alternatively, social media users may have shared some of your content on their profiles or may have linked to your website via their comments.

Search Queries

You get branded search queries from the major search engines. Branded search queries are search queries that contain your brand name, company name, product or service names and any terms or phrases that are associated with your business.

Branded search queries indicate that people recall your brand name. Branded search queries also indicate that people are interested in your business and are trying to look your business up in the major search engines (Google, Bing, and Yahoo).

Direct Traffic

Direct traffic is a result of people typing in your domain name or website address directly onto the address bar of their web browsers.

Direct traffic indicates that people remember your website address. If they type your website address from memory, this means that they have seen it somewhere!

Direct traffic may come from people who saw your traditional ads—such as your print ads in newspapers and magazine, your billboards, or your brochures and flyers.

Your direct traffic may be the result of your online marketing campaigns. People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link.

You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address to their colleagues, friends and family.

An increase in your direct traffic indicates that your brand reach has expanded beyond links, search engine results and referrals. A marked increase in your direct traffic also indicates that you are now getting word of mouth referrals and that your brand is being remembered by customers and prospects.

Paid Traffic

This traffic is from clicks on Pay Per Click (PPC) ads. This can be from Google Adwords or Facebook ads – and clicks from Remarketing banners. How well are your ads performing? Are they giving you the visitors you need? Or do you need to take action to improve their performance?

Build Your Brand

So build and optimize your brand to reach the hearts of your customers and potential customers.

Online marketing and branding is not just about dominating the online world; neither is it just about dominating search results. It is about winning the hearts of your target market.

Brand Establisher

So don’t keep your brand hidden any longer – buy Brand Establisher NOW !!

Click here to see the features of Brand Establisher and PRINT it for your management
– https://www.dropbox.com/s/053c8ci7ca6cvbn/Brand%20Establisher%20-%20DOCX.docx?dl=0

We’ll establish your brand by setting up your social media, blogs and local directory profiles, as well as design and optimise them for you. We’ll do all the following for you:

Facebook profile creation, design and optimisation
– Facebook profile creation and optimisation
– Banner customisation of Facebook profile
– Banner image sourcing, editing, resizing and customising
– Facebook business page creation and optimisation
– Facebook business page design w/ image sourcing, editing, resizing and customising
– Facebook profile information population.

Google + profile creation, design and optimisation
– Google+ profile creation and optimisation
– Unique email account creation (if required)
– Banner customisation of Google+ business page
– Banner image sourcing, editing, resizing and customising
– Google+ business page creation and optimisation
– Google+ profile information population.

YouTube profile creation, design and optimisation
– YouTube channel creation and optimisation
– Unique email account creation (if required)
– YouTube channel design w/image sourcing, editing, resizing and customising
– Image sourcing for design
– Image editing and resizing
– Image cleaning and finalising
– YouTube channel profile information and population.

Blogger profile creation, design and optimisation
– Blogger account creation and optimisation
– Blogger theme implementation (design)
– Google+ authorship inclusion.

Twitter profile creation, design and optimisation
– Twitter profile creation and optimisation
– Background customisation of Twitter page
– Twitter page information population.

SEO & offsite blog account setups
– Additional 5 social media accounts setups
– Top 10 social sharing accounts setup
– Top 5 off-site blog accounts setup
– 5 press release accounts setup.

Primary Local Business Directories
– Google places – creation and optimisation
– Bing local – creation and optimisation
– Facebook places – creation and optimisation
– Foursquare – creation and optimisation
– Top 10 business directories setup
– Top niche or geo related directory account creation/optimisation.

Reporting and Auditing
– Internal report auditing and analysis
– Work reports.

Once you’ve established and optimised the above profiles, you can post content and videos and undertake aggressive online marketing.

Brand Establisher will soon have your brand seen everywhere online helping leads and enquiries flow to your website.

If you don’t expand your brand as above, you have chosen to stay hidden from your customers and will get few leads and enquiries from your website.

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Chris Kirkham