Understand Your Online Audience to Boost Your Sales Technology is a massively important tool for growing your company. Here are three services that will help you better understand your audience so you can easily boost sales. Technology is a massively important tool for growing your company. Re-marketing, Facebook ads and […] Read more »
Make your ad spend go further For advertisers large and small, PPC and digital marketing often comes down to making less money go further. Even the most experienced advertisers constantly look for ways to optimize their campaigns and save money, and for many small businesses, saving money on PPC can […] Read more »
Boost the Conversion Rate of your Landing Pages Wordstream has written about the basics for landing pages many times, from favourite landing page tips and tricks to the best landing page tools you can use to amplify your landing page performance. This piece covers some landing page strategies that go […] Read more »
Google Continues to Emphasise Mobile First For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile […] Read more »
Targeting Custom Audiences In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses. This will […] Read more »
Why Your Website is Invisible in Search We are increasingly finding that websites have no meta keywords set in them. We know that Google says that because spammers have abused the keyword tag by stuffing as many keywords in as possible in the past, Google provides little to no benefit […] Read more »
Do you let your website visitors disappear without taking action? Do you know how many visitors look at your website and disappear without taking action? It’s impossible to know unless you have a Retargeting pixel on your site. Patterson Digital Marketing can fix this by installing a pixel for you […] Read more »
The Mobile Future The advent of the smartphone and ipad have changed the landscape of how we consume information and learn more about businesses. Where the Internet has globalized information – the smartphone/ipad has integrated it into our daily lives. The Statistics are Unmistakable The amount of internet data going […] Read more »
The Usual Problem Do your website visitors read the Home page and then leave without completing your webform? This is the usual problem. Stop this now by implementing these 6 tweaks to your website immediately. You’ve developed your content marketing strategy, planned your publishing schedule and honed your writing skills. […] Read more »
Google Maps Listings are free and may be worth your time to acquire more business, being the most important of all online directories available. The term “Citation Authority” means any mention of your business name, phone number, email address – really any “mention” of your business – on any web page, […] Read more »