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These videos are created by applying software to still photos to turn them into videos.
PepsiCo has used them to launch products and they were very successful. Split testing between a still photo ad and the video ad resulted in a 75% higher click through rate (CTR) and 51 times more engagement over still photos. Of the video watchers, 22% chose to watch the whole 12 second video ad, creating longer dwell times. These ads created thumb-stopping power and have extremely low production costs.
With Facebook now supporting auto-looping and auto-playing videos on the Newsfeed, these video ads have fast become the perfect low-cost and high-impact medium to replace still photo-based Facebook ads.
They are being used by Realtors to market properties for sale and others.
Sales Videos
Example – https://www.youtube.com/watch?v=NfdHdYvRqqc
If you Google “apartment Mokoia Road”, it is at the top of page 2 without any SEO.
Price – $240-480 + GST depending on the length.
This includes uploading to your YouTube channel if required and MP4 supplied to use as you wish (you own it).
It can include voice over and other features such as video intro and outro provided by customer.
Video Ads
Here is an example of a 30 second ad video which can be used on YouTube (as instream ads that play at the beginning of other ads – we can help with targeted placement of these ads) or as a Facebook ad.
Example – https://www.youtube.com/channel/UCdeGXY25A1T1OcQUyNZ0O7g
Price – $140 + GST per video
Production Requirements – customer to supply 4 lines of script, logo and link for call to action and an Intro + outro comprising still images or a video. For example the video could be a customer speaking on video with a call to action. Or you can provide a script and we can add the voice over or provide a video and we will add the script.
We will supply an MP4 and customer owns it.
Optimise the Videos for SEO Ranking
The videos can be SEO-optimised for an extra $300 + GST to ensure it makes page 1 on the basis that if the video does not rank on page1, then the optimisation fee is not payable.
This price includes up to 10 long tailed variations of primary keywords to make SEPARATE videos so potentially you could get 10 videos ranking on page 1.
The Guarantee is to get one video on page 1 for the main keyword term.
Phone Chris Kirkham on (027) 489 5009 or email chris@pattersondigitalmarketing.com to find out more.
Chris Kirkham
