| Video Marketing and Video SEO Is Hot !!
Video Marketing uses video to promote or market your brand, products or services. Strong online marketing campaigns incorporate video into the mix.
Video SEO uses videos to rank your website higher in Google search. Videos are watched heavily by mobile searchers. This means that, if your website is mobile-friendly, then videos will display well to mobile viewers and Google will reward you by promoting your website in Google search rankings so you attract more visitors to your website from search, social media, referrals and direct channels. This will make you far more competitive as your website will be more attractive to mobile users.
In such a fast-paced world, many consumers would rather watch an informative and compelling 2-3 minutes of video than spend 15-20 minutes reading text. Video is an ideal marketing tool as it can communicate key points to the target audience very quickly.
Use of videos on your website will differentiate you from your competitors. It will bring your website to life and promote engagement with it with videos of:
- sales letters, content marketing and opt-ins to learn more
- walk-throughs and displays of your products and uses
- design features of your products
- target market segments.
We will enhance your SEO with these videos and rank them highly with proper optimisation. It will really enhance your mobile searches as videos are becoming increasingly popular for mobile use.
YouTube is the second largest search engine in the world. It has more than 1 billion users. Every day people watch hundreds of millions of hours on YouTube and generate billions of views. The number of hours people are watching on YouTube each month is up 50% pa.
This is a huge audience. YouTube is owned by Google and, the more YouTube videos you have, the stronger Google will pick up your signals.
Use of Videos is Growing Fast
As videos get more popular with customers, your competitors are maximising the use of video marketing to improve their overall marketing performance:
76% of B2B marketers and 74% of B2C marketers use video in their content marketing strategies
93% of marketers use video for online marketing, sales or communication
50% of mobile users share videos.
We’ll Do Your Video Marketing For You
Video marketing is a strategy that requires consistent optimising and monitoring skills. Like social media marketing, businesses don’t have the skills, time or knowledge to effectively optimise and nurture their campaigns.
We’ll do it for you. We will spend the time learning about your business, your objectives and your market. We’ll devise video marketing tactics that are aligned with your marketing goals. We’ll do the script writing (from your website content), channel setup/optimization and creation. And we’ll use them in our monthly marketing campaigns we do for you in our SEO work. We have the tools and technology to help you succeed in every step of your campaign.
Our services are specifically designed to cater to business owners like you who need expert help to boost your marketing performance through video marketing. During our engagement, we will create a comprehensive video marketing strategy that fits your goals, as well as implement campaigns that will eventually capture your audience’s interest.
We will do the following for you:
Optimise your YouTube Channel
We’ll set up and optimise your YouTube channel to ensure that your brand and video content is well presented on this video-sharing website. We’ll customise your channel settings, create custom channel art and icons, optimise your channel profile, generate video playlists and customise individual sections.
Set up Video Sharing Accounts
Aside from YouTube, we’ll set up accounts for you on 2 other popular video-sharing websites – Daily Motion and Metacafe (for Vimeo).
Create your videos
Starting from the first month and continuing monthly, we’ll create videos for your YouTube, Daily Motion and Metacafe accounts. We’ll handle every aspect of video creation, such as story board writing, image and music sourcing, as well as logo inclusion. Each video is also bolstered with proper calls to action.
Upload and optimise your YouTube, Daily Motion or Vimeo videos for search engines
We’ll upload the videos we create each month to your YouTube, Daily motion and Metacafe channel. We’ll optimise these videos to ensure that they’re indexed and ranked by the major search engines so that your potential clients can find you. Among other measures, we’ll perform video title optimisation, video description writing and optimisation, as well as category and tags optimisation.
CALL US on (09) 449 1005 or (027) 489 5009 or email chris@pattersongigitalmarketing.com for a FREE consultation to see how to use Video Marketing and Video SEO to boost your website ranking, reader engagement and conversion to sale.
Chris Kirkham |
