Why Do you Need Brand Optimisation?

You Need Potential Customers to Become Aware of and Familiar with your Brand

Did you know that according to Nielsen, sixty-two percent (62%) of your potential customers prefer to buy products from familiar brands rather than switch to a new one?.

How will your brand become more familiar with your potential customers?

You Need your Brand to Get More Visibility Online!

According to a research by GE Capital and Fleishman Hillard, 81% research online before making big purchases and 89% of consumers use Internet search engines to make purchasing decisions.

What is our Brand Optimisation Service?

Our Brand Optimisation Service provides: 1) Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis, 2) Turn-key Brand Optimisation Solution and Implementation, and 3) In-depth Performance Tracking and Reporting.

Grow your Business with Brand Optimisation!

Millward Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure.  Brands at the initial phase of optimisation (also known as “presence,”) eat up only 12% of spending for that phase.  On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.

How will you have a strong brand?

To increase your brand’s strength, your visibility must expand.  You must seize your brand’s online visibility and expansion opportunities through our Brand Optimisation Service!

You need to represent your brand coherently and consistently via your Web properties and execute content marketing.

Your web properties are your point of presence on the Web that represents your company, professional identity, or brand.  Examples of web properties, aside from your website, are your blogs, social media accounts, business directories, and many others.

Professional Design

Your brand must be well-represented across various web properties with professional design. Professional design impacts consumers in the following areas: 1) Perception Value – 79%, 2) Strategic Value – 42%, 3) Performance Value – 34%, and 4) Financial & Accounting Value – 16%.

Blogging

You must be blogging!  According to Edelman, 90% of global online consumers want brands to share content online while 78% of consumers believe that companies that provide content are interested in building good relationships, according to TMG.

Social Media

You must be active and engaging potential customers on social media.

Eighty percent (80%) of social network users prefer to connect with brands through Facebook and 85% of fans of brands on Facebook recommend brands to others, based on a research by Syncapse.

Edison Research reported that 51% of active users follow companies, brands or products, while 46% of online users count on social media when making a purchase.

Another research shows that customer acquisition on social networks is at 62% for Linkedin, 52% on Facebook, and 44% on Twitter.

Business Directories

Searches done in online business directories result in: 1) a purchase, or an intent to purchase – 76%, 2) a contact to a business by phone – 62%, 3) a contact to a business in person – 31%.

Press Release

Publishing press releases online on a regular basis contribute to your visibility as well.  Eighty percent (80%) of business decision makers prefer to get company information in a series of articles, according to GfK.  Also, ContentPlus reported that 70% of consumers prefer articles over advertisements when it comes to getting to know a company.

Online Reviews

Online reviews are also important as 88% of consumers trust online reviews as much as personal recommendations, says BrightLocal.

Video Marketing

You can’t ignore the effectiveness of video marketing.  An Econsultancy study states that 96% of consumers surveyed found videos helpful for making online purchase decisions.  Fifty-nine percent (59%) of executives would rather watch videos than read text, according to Forbes.  Video marketing is growing fast as Internet video traffic will be 69% of all global consumer Internet traffic by 2017, according to Cisco Online.

What We Do?

We possess cutting-edge technology to provide you with…

Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis

We will provide you with insights on your search traffic visibility and opportunities based on marketing categories, geo-targets and competition.

We analyse up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to give you an in-depth marketing report.

This will help you identify what marketing categories and locations to target and prioritise for a solid brand optimisation strategy!

Brand Optimisation Solution and Implementation

The proposed custom solution will now be generated based on the analysis, insights and strategy that we have discussed during our consultation session.

Our Brand Optimisation solution is composed of the core services: Website Optimisation, Accounts Setup, and Content Marketing designed to progressively expand your brand.

Our service allows for the following: 1) Brand Optimisation for Multiple Locations, 2) Content Writing based on US or UK English, 3) Content Topics and Outline Proposals.

Performance Tracking and Reporting

Search Engine Exposure

The Search Engine Exposure Report shows your brand exposure or impressions in the search engines broken down by Search Type, Page Rankings, and Keywords Breakdown.

Site Traffic

The Site Traffic Report shows how much traffic you are getting from Organic, Referral, Social, Direct and Paid Sources.  It also shows Site Page Performance comprised of Average Ranking, Page Views, Bounces, Bounce Rate and Time on Page.

Positive Momentum

Through the Positive Momentum Report, you’ll see the positive results on your campaign performance that are bound to influence and boost other performance metrics that need improvement. You’ll understand the strengths that we will capitalise on through the Positive Momentum Report as we continue with your campaign optimising your brand further and further.

What are the Benefits of Brand Optimisation?

With brand optimisation, you will progressively see these results:

• Improve Search Engine Rankings
• Expand your Brand’s Visibility Online
• Increase Online Traffic
• Increase Brand Recognition and Authority
• Gain more Conversion Opportunities
• Boost Brand Loyalty

There you have it.  Send us an email, give us a call, or fill out the form below to schedule a consultation.