Brand Optimisation Grows Website Visitors
Every brand out there starts out with great potential. Unfortunately, not all of them achieve that potential due to hindrances like lack of data-driven digital marketing insights and a poor online presence. The problem is further compounded when taking into account the competition that exists in the New Zealand market. We can help you avoid having to deal with this headache.
As a respected digital marketing company in Auckland, New Zealand, Patterson Digital Marketing understands the challenges that many business owners face today. Although the Internet and SEO have provided a way for small and mid-sized businesses a way to compete with larger brands, we have formulated a way to help you get the most out of SEO and boost your brand’s visibility and authority: Brand Optimisation.
What is Brand Optimisation?
Brand Optimisation is our very own brand development service that specialises in delivering an across-the-board, yet targeted, solution for your digital marketing needs. This all-in-one package was produced to help you maximise the benefits of using multiple platforms and avenues (social media, online review sites, forums, etc.) to connect with both existing and potential customers.
Whether you are engaged in digital marketing or traditional marketing, the way your brand is developed and recognised by people can make or break your efforts. Give your brand the boost it needs to gain the attention and trust of your target market through Brand Optimisation today!
Our Three-Pronged Approach
It is no secret that brand optimisation grows website visitors and your sales. This is largely because of our three-pronged approach. All three areas of brand optimisation must be implemented thoughtfully as they combine to buoy your success:
1. Website Optimisation
This aspect of our service focuses more on the technical side of things. Our team will analyse and optimise the fundamentals of your site for the most popular keywords related to your business and the products and services you offer. We will also use time-tested digital marketing methods such as Webmaster and Analytics Setup, Target Page Optimisation, Page Analysis, Meta Tags Optimisation, and more.
2. Brand Creation
Brand creation is all about providing a “face” and “personality” for your brand. No one wants to feel as if they’re dealing with a cold and faceless business entity. This is why we bring out the human element of your business.
We’ll design and optimise business accounts across various social channels such as Facebook, Instagram, Google+, YouTube, and Twitter. These provide you and your customers with different access points, allowing for more flowing and natural interactions. This helps your brand stay in the spotlight and stay relevant.
3. Content Marketing
Optimising your website to reflect your brand is important but off-page optimisation is just as important. You may have heard about how perfectly executed monthly content marketing campaigns can easily boost brand exposure, recognition and trust online. We’ve tweaked that process and improved upon it and proven that monthly content marketing campaigns through brand optimisation boosts website visitors and grows your sales and profit as well!
We have used monthly content marketing campaign to boost clients’ website visitors by up to 400% in 4 months from which they doubled sales and profit.
We set up accounts with offsite blogs, press release sites, article sites, business directories, video- image- pdf sites, social media and sharing sites and Google Drive to which we distribute content written by our skilled copy writers (and approved by you) based on your marketing plans promoting your markets, products and customer value. This content is keyword-optimised and is read by readers around the world who click to your website, read your offers and buy either now or in future.
It is impossible for you to find these interested customers in any other way. You don’t know who they are but you attract them to your offers.
Progressive Reporting and Analytics
Tracking progress and analysing results are the best ways to improve. We make sure that our clients have access to numerous reports on how their respective campaign is doing through our propriety Brand Optimization platform. We want to make sure that our brand optimisation grows your sales.
Our propriety platform allows you to sort and analyse vast amounts of data at the click of a button. Regular performance reports allow you to see Site Traffic, Search Engine Exposure, Positive Momentum, and much more.
The benefits don’t stop there. One of the keys to success is to understand what your competition is currently doing and how well your efforts match up. We also provide our clients with Competition Analysis Reports to show what your competitors are trying to do. This keeps you two steps ahead of the competition, while they scramble trying to figure out how to catch up with your business.
How May We Help You?
If you wish to learn more about how content marketing grows your website visitors and sales, please do not hesitate to schedule a strategy session with a member of our team. You may get in touch by calling (09) 449 1005 or by sending us a message through our Contact page. We look forward to helping you take your business to the next level.