It might seem strange to think any method outperforms search engine optimisation, but one exists and it’s known as brand optimisation. Instead of focusing on keywords and traditional SEO techniques, it’s all about creating a cohesive brand image that people will remember.
Brand optimisation effectively boosts your brand’s visibility and authority, instilling people’s confidence in your business to ultimately become your customers. This is something which traditional SEO techniques alone cannot do. However, seriously consider running a brand optimisation campaign in conjunction with your SEO campaign. Traditional SEO will bring visitors to your website as brand optimisation grows your sales by fostering trust and loyalty in your brand.
Why a Brand Matters
If you’ve ever bought anything from a brand, it’s more than likely one of several influences persuaded you to buy. A personal recommendation might have convinced you, if not online reviews of the brand or something brand related that you viewed on social media. Whatever the reason, you purchased the product because the vendor devoted countless hours into creating a strong brand presence, something businesses need to do to increase their sales.
Without a strong and cohesive brand image, your potential customers will find a difficult time trusting your brand. When you look at the facts, you can quickly see why it’s important to optimise your brand. Studies have found that 90 percent of potential customers read online reviews before visiting a business, with 88 percent of consumers trusting online reviews as much as a personal recommendation.
What Digital Marketers do to Boost Your Brand
There are several methods to effectively optimise your brand, but these methods take significant amounts of time. This is why it’s easier and more cost effective to hire a digital marketing company than try to do it yourself.
The most popular but time-consuming method involves putting a face on your business, thereby lending a human feel to it. Customers are more likely to engage with your brand and trust it as a result. Creating social media business accounts can help establish a face or identity for your business. However, you must take care to delete duplicate accounts that risk customer confusion. Social media accounts provide both your customers and potential customers a multiple means of access your business at any time of the day. Furthermore, they accommodate more spontaneous interaction and engagement, which add fluidity to your online countenance.
To ensure that your business develops the right brand optimisation strategy, you should contact a digital marketing company who specialises in brand optimisation. They will have the knowledge and expertise to grow your brand presence and therefore boost your sales.
The Impact of Online Reviews on Customer’s Buying Decisions, Business2Community.com
Why is Brand Building Important, Forbes.com