Content Marketing Drives 400% more Website Visitors and Doubles Sales in just 4 months
Our most successful client increased website visitors by 400% in four months, doubled revenue as a result and vastly increased profit. And new website visitors and customers continue to come from new monthly content. The client depends on international markets for its customers. Our monthly Content is seen around the world and read by people in many countries who then visit the website and several have taken action and purchased their service. We post content into their Facebook page and this drives more customers to their website.
New Zealand businesses servicing the tourism business and export industries both seek international customers and these are our ideal clients as we can help them to achieve huge increases in customers, sales and profit. This is impossible, even with expensive advertising.
Our other clients are local businesses in the health sector and our monthly Content Marketing including Facebook marketing has resulted in sales increases of over 50% within 4 months. This Content, including newsletter content, has enabled them to be seen as Authorities in their markets and this has driven sales and referrals and they now have full books for days in advance.
Content Marketing is the basis for our US partner’s American business where its clients regularly generate increases of 80% in sales and higher for national and international businesses.
Why Is It Working So Well?
Clients are usually totally dependent on ranking high in Google search for visitors. This works for some local businesses but not so well for businesses relying on national and international markets.
Prospective customers in international markets are unknown to NZ vendors serving these markets. So vendors need to do more to promote themselves. But this is difficult. They need to expand their online brand presence and make themselves visible to these prospective customers online.
The first thing prospective customers see is really good content published monthly targeting what they want from the vendor’s product/service. Prospective customers will have a very positive view of the vendor even before they visit the website and the vendor is well advanced in being seen as the Authority in its business niche demonstrating expertise and value. Not many buyers buy at the first contact but the monthly content and vendor follow-up will quickly secure a purchase from content readers/website visitors.
Content Marketing is Essential to Build Your Online Brand Presence
With the right kind of content, you can build and optimise your brand on the Internet so that it brings more visitors to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website visitors. The cycle goes on and on.
Content should be leveraged through several media channels to create a circle of traffic/readers that is directed to your website lead funnel. The main media channels are organic search, social media, direct, web referrals and paid advertisements. Within these are several more channels. Most websites are invisible in search and some businesses therefore use untargeted PPC ads to attract enquiries. These businesses do not achieve the vast benefits of brand exposure. You need to leverage content through ALL media channels to really boost the reach of your digital brand and grow your sales, profit and business.
Content Improves Online Brand Presence, Website Visitors and Sales
It’s important to first understand the link between content marketing and online brand presence. Many marketers – probably your competition included – have already realised the power of content when it comes to boosting online brand presence. According to a study by the Content Marketing Institute (CMI) and Marketing Profs, 79% of participants said the No. 1 reason why organisations use content marketing is to raise online brand awareness.
Other goals that scored high in the survey are customer acquisition (71%), customer retention / loyalty (65%), engagement (64%), and website visitors (62%). However, brand awareness is the only goal that nearly broke the 80% mark. Today’s businesses want to improve their branding online and are using content to make it happen. In the CMI and MarketingProfs research, the majority of marketers cite web visitors as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on website (46%), and direct sales (44%), among others. The right mix of content marketing that boosts your brand will result in more visitors, engagement, shares and sales.
Your Brand Needs Engaging Content Now
To understand what is “engaging,” you need to know what type of format your audience wants. In this regard, two formats stand out: videos and articles. Research by Gfk found that business decision makers prefer to get company information in a series of articles rather than an advertisement. Marketers agree; some 72% of respondents in a Custom Content Council survey said branded content is more effective than magazine advertisements.
In the case of video, Accenture found that 90% of consumers actually watch online video. Here’s more: according to data collected by Animoto, 96% of consumers said they found videos helpful in making purchase decisions. Some 71% went as far as saying watching corporate videos left them with a positive impression of the brand. To boost reach, engagement, and build the brand, the best content formats to use are videos and articles.
Optimising Content for Both Online Brand & Website Visitors
When you want to use content for branding, it must be tailored to improve the image of the business. This means balancing and mixing your key messages to address both the needs of your target market and your brand. Progressive marketers are going in this direction. According to Forrester research, 79% of marketers said their organisations are shifting to branded content.
While your customers appreciate it when you write about them, their needs and how you can solve their problems, they also want to get to know you. They need to know if you are a brand they can trust and be loyal to. Remember, 62% of consumers prefer to buy from brands they are familiar with rather than try a new seller, a Nielsen study found. This is your opportunity to help them get to know you. You need to publish monthly content to highlight the strengths of your business and make potential and existing customers understand why they should deal with you. This might mean you’ll be exerting extra effort as branded articles and videos are more difficult to create, but if you succeed, you’ll not only get that website traffic you need, you’ll also be able to build and optimise your brand.
Why You Need Advanced Off-page Optimisation and Content Marketing
Every business needs leads and enquiries they can convert to customers and sales. Surveys show that off-page SEO/content marketing ranks highest with growing importance as a source of leads with 94% of respondents beating out social media 85%, emails 79% and blogs 68%. Studies also found that off-page SEO plus content marketing gets a lot of readers and conversion to customers. When a business uses advanced and long term off-page SEO/content marketing, its conversion rate rises 5 times.
Do You Want Patterson Digital Marketing to Generate 400% More Website Visitors and Double Sales for Your Business?
First, we will optimise your online brand presence so it is seen across ALL 5 digital marketing media channels including organic (search), social media (Facebook, You Tube, Google +, etc), direct (blog, landing pages), web referrals and paid advertisements. You must optimise your digital marketing by linking all these media channels to your website to drive more customers to your site. It is this optimisation/linking that expands your brand and maximises the number of customers reaching your site and buying because it attracts enquiries from ALL channels, not just search. Creating incoming links will expand your brand and enquiries.
Then, our professional copywriters will write your monthly content from your agreed marketing plan and it is distributed to many accounts throughout the world covering press release, article, blog and video sites and social media and social sharing accounts.
These will cover branding, product information, company and industry news, press releases and build competitive quality backlinks to your site, specifically:
•offer promos, coupons, sales and discounts in your promotional content
•create blog posts that your prospects want to share with their friends
•create press releases, company updates and industry news that make your prospects more interested in your products and services
•you want your prospects to think positively about your brand
•use custom quality content as it has a positive effect on audience attitude say 90% of Marketing Managers
•utilise Google+ to improve your overall SEO footprint as the accumulation of G+ authorship credits helps you to rank higher in search
•ensure everyone knows about new content on your blog or anywhere online
•ensure that everyone in your social world and beyond knows about the content you publish
•set up the accounts in the top social media and social sharing sites, the top blogs and the top press release sites
•because of the high quality content you create, you will attract natural links
•authority sites are more likely to link back to your site and therefore pass link juice to your pages
•the more quality links you build to your site, the higher your website will rank and the more visitors you will get will result in higher sales and profit.
People worldwide and in New Zealand read this content and will visit your website and contact you for further information. After a series of follow-up contacts, new customers and sales will follow.
Content marketing helps in both brand optimisation and increasing web visitors, engagement, shares and sales.
If you want to grow your website visitors by 400%, double your sales and boost your profit, CALL US on (09) 449 1005 or (027) 489 5009 or email firstname.lastname@example.org and we’ll get you on the road to growth.