Over the years, many consumers have learned how to tune out traditional ads. In fact, certain technologies now allow people to skip commercials as they please. As such, business owners and marketers have had to come up with more creative ways to reach out to the target market. The result was pay per click marketing.
Pay per click marketing is a method that uses online ads/PPC ads that appear on the header, the footer, or the sides of websites within the Google Display Network whenever a web user includes specific keywords in their search query. When clicked, these ads redirect users to a landing page on your website related to the targeted keyword(s).
Another type of pay per click ad is known as AdWords remarketing. These ads pop up whenever a user a visited your site, leaves, and enters another website within the Google Display Network. Just like with PPC ads, remarketing ads will redirect users to a landing page on your website when clicked.
Why Do PPC Ads Work?
According to research, Businesses make an average of $2 in revenue for every $1 they spend on pay per click and remarketing ads. Consequently, PPC ad spending rose 12 per cent in the 4th Quarter of 2014. All of this definitely begs the question: why do they work so well?
Simply put, it’s because the timing of these ads are impeccable. Pay per click ads only appear after a user has made already made a search regarding a particular product or service. In all likelihood, these users are already contemplating purchasing a product. As such, they are more inclined to click on an ad to save on time.
Get in Touch Today
As one the most trusted digital marketing agencies in Auckland, Patterson Digital Marketing offers high-quality pay per click marketing services to our clients. We have an entire team of dedicated pay per click specialists that are well-versed in the ins and outs of pay per click marketing, meaning no campaign is ever too big or too difficult for us to handle.
If you would like to learn more about how PPC marketing can help your business thrive, please do not hesitate to schedule a strategy session with a member of our team. Simply give us a call at (09) 449 1005 or send us a message through the form on our Contact page. We look forward to hearing from you.