The Importance of Content in Effective Lead Generation

Every digital marketing endeavour aims for lead generation. You simply cannot grow a business online without it. But it takes a certain amount of finesse to get it right and maximize your returns.

A marketer’s ultimate goal is to generate high-quality leads that convert. That means you must attract people to your website and convince them to give up personal information—all with the hope that they truly need your solution and will become customers.

This is not easy.

Fortunately, there are proven ways to boost your chances of generating quality leads that will stick around. If you’re struggling to create an effective lead generation strategy, look no further.

Here are four tips for generating more (and better) leads to improve your conversion rates:

#1: Produce Great Content

Content is arguably the most important piece of any lead generation plan. After all, people are typically first attracted to your site through a valuable piece of content. What’s more, content marketing costs 62% less than traditional marketing and generates three times as many leads.

But you need a defined target audience for your content marketing to be effective. Once you know who to target, you can create informative and engaging blog posts, ebooks, videos, webinars, and landing pages that speak to specific pain points, outline solutions and prompt visitors to take action.

#2: Distribute Content Mindfully

All your delightful content will go to waste if you don’t have a good distribution strategy. You want your target audience to discover your content, so you have to be intentional about how you get it in front of them.

It’s a good idea to do some behind-the-scenes work on search engine marketing (SEM) and search engine optimization (SEO).  Organic website traffic is the top source of high-quality leads for marketers, so paying attention to SEM and SEO will help prospective customers find your content. They can do this via a simple Google search but most prospective buyers will not have heard of you.  A better way is for interested readers to find published content without having to search. You should also consider which social networks are most relevant to your audience and strategically share your content there to boost your Brand Optimisation.

#3: Use Mobile-Friendly Forms

Once your content brings visitors to your site, the goal is to get them to convert by providing contact information via an online form. With the prevalence of mobile use, designing mobile-friendly forms is one of the best ways to boost your conversions.

#4: Track Performance Data

For an expert digital marketer, the job is never done. What does that mean? Refine. Refine. Refine.

Tracking the performance of your content, web pages and forms with Google Analytics or other tools helps you determine which of your efforts are working so you can optimize and scale those efforts.

Let Patterson Digital Marketing Do Your Content Marketing For You

An effective lead generation strategy is all about attracting visitors with valuable content, converting them with optimized forms and continually using data to refine your efforts. Put these tips in action, and your leads are sure to pour in.

Let Patterson Digital Marketing do this for you.

We write content articles monthly to support your marketing plan using our highly trained copy writers who do considerable research for the articles.  These articles are keywords-optimised and readers click on keywords and go straight to your website or webform to find out more and take purchase action. These readers will never have heard of you nor have searched for you in Google.

We distribute this content on the internet in over 50 websites worldwide to gain maximum worldwide exposure.

We embed the correct keywords in your website to allow readers to get directly to it and complete your webform or email/phone you for further information so they can take purchase action.

We also give our clients our Monster Metrics tracking system which measures your website visitors by source, especially from Referrals from our articles.  This measures visitors by country, page and keyword.  Monster Metrics shows the huge rise in Referral visitors from our Content Marketing. Our clients report a proportionate rise in Sales Revenue as well.

We combine Brand Optimisation with Content Marketing and it is getting really good results for our clients. We have generated up to 400% increases in website visitors for clients and through it, similar increases in revenue and profit.  Referral visitors have generated up to 80% of all website visitors so it is a very important marketing strategy.  And most of these Referral visitors visit your website without even knowing you or searching for you.  Content marketing replaces search and this is why it is so powerful in increasing website visitors.  You can’t do without it.

CALL US on (027) 489 5009 or email and we’ll get the combination of Brand Optimisation and Content Marketing going for you.

Chris Kirkham