Why Pay Per Click (PPC) Advertising is so Effective for Generating Leads

Why Pay Per Click (PPC) Advertising is so Effective for Generating Leads

  • PPC advertising is a type of online advertising where you only pay when someone clicks on your ad.  It is an internet advertising model you can use to get instant traffic to your website through Google Adwords or Yahoo!Bing – you can be gaining website visitors, leads and sales the moment you set up your PPC account
  • when the targeted keywords on your PPC campaign are typed by users on search engines looking for products and services, your ads will appear on top, below or alongside organic search results
  • see what people are searching for and craft your message to their needs
  • the position of your ads against your competitors will depend on how much you bid for your target keywords and your quality score
  • there are many options to target your customers
  • when they click on any of your ads, searchers are directed to a landing page on your website where you can convert them to leads or customers via a Contact form or Buy-Now buttons
  • PPC is the fastest way to drive instant traffic to your website – unlike SEO which takes time to build rankings, PPC immediately establishes an online presence
  • it is especially useful for direct-response campaigns where instant and direct action is desired from target customers
  • it allows for cost per click to be measured immediately against conversion and sales to determine ROI
  • PPC is effective in kick-starting and regulating traffic volumes during times when businesses are launching a new product or service, need to fill an empty sales pipeline, during a limited sales season or when carrying  time-sensitive promotions
  • systematic split-testing and optimisation should be done on PPC campaigns to minimise cost per click and traffic converts at a higher rate
  • if your competitors are doing PPC advertising, you have to join them to get your share of sales through this medium
  • PPC is often used to supplement SEO while SEO effectiveness builds
  • the click through rate on PPC ads is much smaller than the top organic listings on page 1 of search but is higher than the organic listings on page 2 and after
  • PPC operates on mobile devices and includes local, reviews, coupons, social and click-to-call extensions
  • PPC is bigger than radio, outdoor and cinema advertising and is fast catching TV advertising (esp mobile)
  • Remarketing is a specialised type of PPC – it displays banner ads to your website visitors after they have left your site and visit another site within the Google Display Network
  • successful PPC advertising campaign management requires highly technical skills – market and keyword research, campaign and Ad groups setup, writing Ads, Calls to Action and design of high-converting landing pages, budget management, targeting options, conversion tracking, A/B split testing, measurement analysis and optimisation – and is a complex exercise, esp for large campaigns
  • if  you are not happy with your PPC results, Patterson Digital Marketing will obtain an Adwords Performance Report to show what needs to be done to improve results and ROI
  • Patterson’s US partner is an Adwords Certified Partner and an expert in PPC management.

The link sets out 15 pages of detailed information about PPC advertising.  Save it or print it off ensuring you click on “fit” in page size first –


Choosing Patterson Digital Marketing to optimise and manage your PPC advertising to achieve a great ROI will give you an edge over your competitors – phone Chris now at
(09) 449 1005 or (027) 489 5009 or email at chris@PattersonDigitalMarketing.com to arrange a free 2 hour consultation to maximise your PPC advertising sales and achieve your desired results.

Chris Kirkham